DIARY ENTRY 8

MONDAY 17TH DECEMBER 2012
We stared filming and we filmed the last scene of the title sequence because. The only scenes left to film are, the interview scene and the first clip of the actual movie. I was the one who acted in this part and filmed the phone camera scene but we used a flip camera. After talking to Jack we have decided that the newspaper i created on photoshop will be added on as an effect on logic pro because the will be no need to actaully film the news papers. I then decided that the scene we film today will not be good enough so I decided I will film it again.
These news papers showed the way the world will be destroyed and the end of the human race from only one zombie found to the world being over run by zombies.

These newspaper were created on photoshop and doing this increased my knowledge on how to use photoshop because before this project started my knowledge on photoshop was very limited.

PRODUCTION COMPANY

production companies on Prezi

DIARY ENTRY 7

THURSDAY 6TH DECENBER 2012
We started storyboardimg and actually decided on the context of our title sequence. We decided to male it a prolouge that tells the story of how the world became over run by zombies and what lead to the human's extiton. We decided to tell it in a series of communivcation method that shows the thematic aspect of the film as well as the narrative.
We assigned different roles to everyone in our team.
Elle was given: the role of the director because of her communication skills and she can easily bring Alfie and i together.
Fex was given: the role of the costume, props, location and make up manager.
Alfie was given:  the role of the cinematographer

LEANNE'S COMMENT VIDEO ON MY BLOG

There were good comments on my blog, she said that the blog was up to date but there are something on the blog that does not really need to be on the blog like audience notes because they are not relevant to the course work but I should use the knowledge of it through out the work.

She said that the zombieland analysis was really good and there was a good use of media language but I should up lines between them because when it comes on blogger it is quite difficult to notice the paragraphs. I have corrected that and I added extra lines to the title analysis for better presentation.

She said that the homework is good and the notes for the title sequence Seven is good and that it relates to the type of title sequence i'm doing. She also said that the Dawn of the Dead title sequence analysis is good and there were really good use of media language, however, I should put the lines to indicate paragraphs which I have already done.

She said to get a higher mark when I analyse a title sequence I should say how it influences my own title sequence i.e stylistic ideas or content of the sequence.

Good diary entry, however it should be be about my decisions on the title sequence and how it fits with the film industry.

20 points at this point is really good, its well organised, and of a good standard. I have corrected all the mistakes that were on the blog and I have keep the diary entry up to date.

STINCS

SETTING: where and when the film is set

THEMES: mood of the film and what it is really about. Eg, love, jealousy, voyeurism (desire to do something).

ICONOGRAPHY:  something used to identify a genre.

NARRATIVE: what the story is about, and the sequence in which it is being told.

CHARACTERS: protagonist, antagonist (people that play the parts in the film)

STYLE: what the film will look and feel like.

RICHARD MORRISON

Creep is one of the 150 title sequences created by Richard Morrison. At the beginning of the film before the visuals are shown, there is a  screechy distorted sound  and a very bright yellow color is shown. It zooms into a visually  blurred scene and this creates a disturbing atmosphere in the audience.
This shows that the film will be associated with disturbing images and mentally disturbing characters because of the unstable visuals. This opening sequence is like a perspective of a character on the film, disoriented and unsettling.

The iconography in the scenes helps the audiences identify the sub-genre and helps the foreshadow what is going to happen in the film and what to expect in certain scenes in the film. The scene that zooms into the knife witch blood stains and the knife is on a table like a surgical table but it is not the typical surgical equipment so this creates enigma for the audience as to why these dangerous equipment like knife is on a surgical table. This scene foreshadows what will result in the use of the knife, but on who?
the camera then zooms onto a blood stain and the audience can see  that the blood is coming from the knife and this creates enigma as to what the knife was used for and the audience will at this point believe that the knife was not used on an animal because  of the music and the unstable visual.

The typography was written in a scratch will indicate how the characters will try to escape. The way the light goes through all the titles suggests to the audience that no one will survive.There are short scenes of a woman being tortured and blood stains on her towards the end of the sequence. the woman is in pain and a shadowed character uses the knife and bloody equipment shown at the beginning of the sequence on her and the makes to audience pity her and this suggest to the audience that  the characters will be torture and this also make them wonder the significance of a woman in the film. As the woman tries to escape she is caught and this suggest to the audience that the villan is mentally unstable and psychically strong and that the characters might not have a fair chance against him.

The name "CREEP"   at the end of the sequence and the light that went across it was like a flash light suggest to the audience that the victims in the film will be searched for but may not be found. This alos suggest to the audience that the creep may not be found.
The title sequence creates tension before the actual film starts and it introduces the themes of the film.

FILM STUDIOS

AIMS: To be able to indicate how films are produced and distributed.
         To research and decide upon the film studio who will produce/distribute your film.

FILM STUDIOS: Universal studio, Paramount, Warner brothers, 20th century fox, Sony,Dream works, Happy Madison, Lake shore, Lions gate, Spy glass, Disney/pixar, MGM, Columbia, Touch stone, New line, Focus, Miramax, Hammer horror.

A film studio is a company that produces and/or distributes motion pictures.
NICHE: A small group of people with a particular shared interest.

SIX MAIN STUDIOS:

• Walt Disney
• Paramount
• Universal
• Warner brothers
• Sony/Columbia
• Fox                           

SYNERGY
 Producer

  Distributor

 Theater

   Customer

The distribution company is in charge of getting the film out to the audience, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA; arranging exhibition outlet globally and DVD/television rights, arranging for prints of the film and marketing, publicity and promotion of the film.

DIARY ENTRY 6

THURSDAY 29TH NOVEMBER 2012
We started planing what our title sequence will look like and what will be in our title sequence. (themes, narrative?)

this is a picture of what we did in class.

DIARY ENTRY 5

TUESDAY 27TH NOVEMBER 2012
We started on our audience profile and we designed it on photoshop. It gives a brief summary of who the audience are and what type of things our audience might be into. We were asked to do it on photoshop for a better visual presentation.
And this is what our  audience profile looks like.

Add caption

ART OF TITLE

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

• HAVE YOU EVER TAUGHT OF WHAT MAKES YOU REMEMBER A CERTAIN MOVIE OR TV SHOW? OFCOURSE IT'S THE STORY BIENG TOLD, YOU'LL SAY. BUT WHAT ABOUT MOVIES LIKE GOLDFINGER, SEVEN AND SNATCH? WHAT IS THE FIRST THING THAT COMES TO MIND? WE ARE PRETTY SURE IT'S THIER OPENING TITLE SEQUENCE STICK OUT FOR MANY OF YOU.

• although there are scenes within a movie that makes you interested in the movie, the opening sequence sometimes interprets the movie anf tv series is really about. An example is the opening sequence of the walking dead, true blood and 90210. These sequence give the audience an insight of what the tv seires are about and what to expaect within the show.

• THE SILENCE IS BROKEN:  AS THE MOVIES GREW POPULAR, THIER TITLE EVOLVED. MOVIE PRODUCERS INVESTED A CONSIDERABLE SUMS IN FILM PRODUCTION AND SOMETIMES RESRTED TO FIXING A DOG OF A FILM BY WRITNG THE INTER-TITLES. FOR A TIME, "FILM DOCTOR" RALPH SPENCER (1890-1949) WAS THE HIGHEST PAID TITLE WRITTER IN THE INDUSTRY, EARNING $10,000 A PICTURE FOR HIS ONE-LINER. DURING THE 1920'S AND 30'S EUROPEAN CINEMA WAS DEEPLY INFLUENCED BY MODERNISM, AND ASPECT OF THIS VISUAL SENSIBILITY WERE BROUGHT TO THE US BY FILMMAKERS WHO WERE FLEEING THE NAZIS. MEANWHILE, THE STUDIO SYSTEMS OPERATING IN EUROPE AND HOLLYWOOD ALSO DELIGHTED IN CREATING TITLES THAT FEATURED VERNACULAR GRAPHIC NOVELTIES. AS MUCH AS POSSIBLE, THEY LIKED TO CONVEY THE TONE OF A MOVIE THROUGH THE "DRESSAGE" OF ITS MAIN TITLE. THUS, BLACK LETTER FONTS IN THE OPENING CREDITS WERE USED TO EVOKE HORROR, RIBBON AND FLOWERY LETTERING SUGGESTED LOVE, AND TYPOGRAPHY THAT WOULD HAVE BEEN USED ON "WANTED" POSTERS CONNOTED A WESTERN FLICK. HERE IS A TITLE STILL FROM THE OLDEST SURVIVING FEATURE-LENGHT ANIMATED FILM "THE ADVENTURES OF PRINCE ACHMED" (DIE ABENTEUER DES PRINZEN ACHMED) BY GERMAN ANIMATOR LOTTE REINIGER.

• The use of film title to communicate the genre is similar to the silent film becasue through the name, the film can be understood better and it can be used to foreshaddow the narrative and genre.

• This is a title sequence graphic designer Saul Bass. his style was by using lines and he revolutionized and gave a different meaning to title sequence.

SOUND DESIGN

Aims:

1. to be able to indicate what the three different types of sound design are.
2. to create foley track for the tight sequence that you should have filmed.

SOUND DESIGN
Digetic sound
pleonastic sound non-digetic sound
dialouge
foley
sound effect (sfx)
SOUND EFFECT

• the creation and layering of dialouge, background noise and other sound effect to create a sophisticates aurual environment

SOUND STYLE: Realism
Hyper-realism {adding reverb, echpoing sound}
Unrealism/surealism {contradicts}

THE FOUR MAIN THINGS:
Dialouge track: sound of the characters talkind
Wild track: natural sound that surrounds the environment
Foley track: additional dialougue recording [ADR]
sound track: music track

CODES AND CONVENTIONS!

An opening sequence will contain:

• Detail of cast and crew
• An introduction to the character of character type
• The film title
• Indication of place
• Indication of historical period
• Information regarding mood and tone
• Introduction to signature theme tone
• Information about genre
• Questions that the viewers find intriguing {set up enigma}
• Patterns and types of editing that will be echoed in the remainder of the film.
• Mise-en-scene and cinematography that will be echoed or elaborated uopn later in the film.

KYLE COOPER- created a title sequence for director David Fincher's 1995 film, SEVEN.
This title sequence rejuvenated title design in the movie industry.


SEVEN GENRE  {THRILLER}

• low hey lighing: how he/she cuts up thier hands to remove thier finger prints. Sewing papers up instead of wrting in a book. the blood stain and shading a boy's face of to indicate he is dead. And constructing a meaasage with cut ups [the "God" in "in God we trust"]
• It showa a man in a dark room planning how he is going to murder someone and he cuts of his finger prints so it will be impossible to prove his identity.
• How he is going to kill them, who and when?
• Kyle Copper hides the identity of the villan and it creates enigma in the audience because they want to know who and why he is diong this.
• The shot viewed through the villian's eye helpos the audience relate to the villian and it is dangarous to do that to the audience.

DIARY ENTRY 4

THURSDAY 22TH NOVEMBER 2012

 We were asked to update our blogs and send our blog address to jack so that he cam add it to the faculty blog. We were also given homework to research on Saul Bass and all his work.

FIGHT SCENE

This was a homework given to us by shaun Grimsley, we were to film a fight scene in our groups and add foley sound to it because the topic we were in in class was on sound and how sound effect affected the audiences.

ANALYSIS ON DAWN OF THE DEAD

In the first scene is peaceful and as the sequence goes it tells a short story of what is happening and gives the audience an incite of what is going to happen throughout the film. The high angle scene where a mass population of people where bowing down (doing the same thing) shows that the population will be doing the same thing and the color shows that it is not going to be a positive thing.

The quick jump cut into the typography and them the typography is like a disgusting blood draw shows that some scenes will not be pleasant and there might be some disgusting scenes.

The black and white(old movie) scene of a woman represents evil and the scene immediately cuts into another scene and the audience are shown a zombie. this is related to the last black and white picture because it creates enigma in the audience and it make the audience kinda of compare the two situations, the ghost like creature and a zombie. the close up scene of the zombie's teeth stays in the audiences mind and they will expect to see more close up scenes in the movies and they will also expect to see a lot of zombie teeth throughout the movie.

As the name of the movie"dawn of the dead" is shown and there is a thunder sound, this creates the atmosphere of danger and that something bad has happened or is about to happen. the name is also written in red which represent blood, this makes the audience expect there to be a lot of guts and blood in this film. The iconography used in this sequence like blood helps the audience to know the genre and what to expect in the actual film.

The editing is very fast pase and this helps to create tension in the audience. As the unknown characters are talking about what is happening, it corresponds to what the audiences are seeing and this is called parallel sound. This helps the audience to understand the film better and know what to expect and help them follow the opening sequence not only from the zombies aspect but also from the humas point of view and helps the audience to know how the humans are feeling and how scared they are.

As the scene cuts into how chaotic the society now is gibes an incite that not many humans will survive.

The song playing interprets how the humans are feeling. It shows a society without authority, a society in chaos and a society that is broken.

ANALYSIS ON ZOMBIELAND

ANALYSIS OF THE OPENING SEQUENCE OF ZOMBIELAND

The beginning was a church bell and that could indicate the end of time because at the church bell rang the next scene was chaos, it could also foreshadow the end of hope and normality, as the sequence continues the audience now sees that it is a zombie apocalypse.

The first scene is in slow motion and it shows the name of the company that produces the film and it is Columbia pictures.  The music is fast pace and drum sound in the music adds effect to the scene and it brings the keeps the audience in an active mood.

The first scene is of a man being thrown of a balcony by a zombie, it is a low angle shot and the man falling shows that this time is up and that he is no longer looked up to and now can easily be destroyed. This foreshadows how humans will be easily killed throughout the movie,  it immediately cuts (dissolves) into a disgusting close up scene where the zombie is throwing up blood and this gives a disgusting feel in the audience, this scene is also in slow motion and this kind of puts the audience in slow motion. It also shows an overview of the city and it corresponds to the music and the slow motion visuals because the cars are still and it shows how the city is no longer normal due to the zombies. It also shows as the zombie is like over the city and it foreshadows that the city is now overrun by zombie. In these first two scenes the genre which is horror has already been established.

This scene is of a woman being chased by a zombie and has a milk shake in her hand, the milk shake could be a representation of what is normal and it being poured out reflects on the fact that nothing is normal again, not even a cup of milk shake. This is a long short and also a low angle and the audience can see the surrounding is empty.

In this scene all the zombies are attacking a man while the other people are running for their lives, the poster the man has says “the end is near” so this reflects on the fact that the human race is being attacked by these zombies.

The background scene looks like an action film and this foreshadows that there will be some action in this film; the number 4 could go against the scene considering it is the 5^th clip in this sequence. The man throws a case filled with money away and this show that that is not essential anymore and that is no longer important. The scene of the wedding is bitter sweet because a wedding is supposed to be happy and this one is unusual because the bride is trying to eat her husband and everyone is staring is surprise and no one is helping him, this shows that it is a “everyman for himself” world now.

The scene of the two men and the stripper, the emotions of the men are shown on their faces and the audiences can plainly see it. In the back is a zombie stripper and she is running after then. This also reflects on how the world has changed because in the normal world, it is the men who chase the strippers not the other way round. In the scene of the “father and son” only the non zombie father and son were chased but the others were not chased, they were chased by other zombie father and sons.

The lighting so far in this sequence is high key and there has not been a lot of close up shots which helps the audience see how surviving humans are running for their lives. This long shot helps the audience understand the gravity of the situation and how chaotic it is for the surviving humans.

The scene where a zombie is chasing a black man shows blaxploitation because it should be the white ma running from the black man and not the other way round.  The use of the prop (gun) in the shooting scene also foreshadows action and the zombie running to the man in the background creates tension because only the audiences know what is happening but the character doesn’t and the audiences know that the character may die.

The ending scene is scene from the eye of the character that is in the car and it brings the audience closer to how the human characters feel, how sacred they are and how destructive the zombies a

22nd october 2012

BS321 FOUNDATION PORTFOLIO

 The purpose of a title sequence is to introduce you to the genre of film you’re watching.

·         A title sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing concepts visuals and sound.

·         It gives credit to people

·         Tells you who the casts are

PURPOSE OF A TITLE SEQUENCE        

The opening title sequence of a film is that film’s opportunity to make a good first impression on you, the viewer. A well-crafted title sequence introduces the audience to the tone and the theme of the film as well as the cast and crew. It could also create ENIGMA (unanswered questions in the audience’s mind).

Codes and connections

An opening sequence will contain:

Þ     Detail of the cast and crew

Þ     The film title

Þ     An introduction to characters of  character types

Þ     Indication of place

Þ     Indication of historical period

Þ     Information regarding mood and tone

Þ     Information about genre

Þ     Questions that the viewers finds intriguing (set up enigmas)

Þ     Patterns and types of editing that will be echoed in the remainder of the film

Þ     Mise-en-scene and cinematography that will be echoed or elaborated upon later in the film.

KYLE COOPER-created a title sequence for a director named David Finacher’s 1995 film, SEVEN.

This title sequence rejuvenated title design in the film industry.

1st october 2012

 THE TARGET AUDIENCE

Target audience: the people a certain media text is aimed at.

EARLY DEVELOPEMTENT IN AUDIENCE THEORY

Effective analysis-------hypodermic needle theory

·         Developed in 1920’s

·         The first theory to explain how mass audience might react to mass media.

·         The audience is passive: they have no say in the process and accept everything at the fact value.

CULTIVATION THEORY

·         While anyone media text does not have too much effect, years and years of working more violence will make you less sensitive to violence or years and years of watching women being mistreated  in soaps will make you less bothered about it in real life.

·         This theory is very difficult to people

·         There’s no measure on exactly how much of an effect the media has on human behavior

TWO-STEP FLOW MODEL

·         Whatever our experience of the media we will be likely to discuss it with others and if we respect their opinion, the chances are that we will be more likely to be affected by it. 9 the theory calls these people opinion leaders)

·         Considers the audience as “mass”

 ACTIVE AUDIENCE

Different audiences can understand a media message but can have a different response to it. Some people believe and accept the message; others reject it using knowledge from their own experience or can use processes of logic or other rationales to criticize what is being said.

Blumler and Katz 1974 believe that an ACTIVE AUDINCE could CONSUME a media product for reasons below:

Audience theory

Reception analysis:

·         Concentrates on how an audience arrives at the media text

·         Based on the idea that no text has one simple meaning. Suggests that the audience themselves help to create the meaning of the text

·         We decode: this is texts that we encounter in individual ways which may be as a result of our upbringing, the mood we are in, the place we are and all kinds of other factors.

·         Encoding: this is when the texts is produced by an institution and is embedded with that institution’s own values and ideologies (their ideas).

ENCODING AND DECODING:

Þ     Dominant (hegemonic) reading: this reading media producer’s hope will take from the text.

Þ     Negotiated reading: the readers understand the dominant reading but modify it to suit their own values and opinions.

Þ     Oppositional reading: the target audience may understand the dominant reading but chose to reject it.

AN INSTITUTION: this is anybody/organization operating within the media eg Hollywood, BBC, etc.

Ideology is tied to audience, institutions needs to know who their audience is because they will likely have the same values.

IDEOLOGICAL DISCOURSE: HEGEMONIC RULE

·         Education

·         Employment

·         Gender

·         Sexuality

·         Racism

·         Feminism

·         Nationalism/ national identity

·         Youth/age

·         Left wing/ right wing politics

·         Environmentalism

·         Public/personal reality

·         Crime and punishment

17th september 2012

MEDIA STUDIES

Key concept:   audience

·         What pleasures the audiences get from different media and texts.

·         How audiences are targeted

·         Difference between primary and secondary audience.

·         How and why different audiences read texts differently (preferred negotiated, oppositional readings.  The idea of an active audience- uses and gratification)

·         How and why an audience might be positioned.

·         How and why institutions construct an audience.

·         What audience profiling is (demographics and psychographics)

AUDIENCE: is a very important concept throughout media studies. All media texts are made with an audience in mind, i.e. a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience “meets” a media text.

DOES IT HAVE AND AUDIENCE?

Media producers have spent a great deal of time and money finding out who might be interested in their idea.

·         Income bracket/status

·         Gender

·         Location

·         Age

·         Race

THIS IS CALLED DEMOGRAPHICS

Audiences are divided into:

·         Less than 15

·         15-25

·         25-35

·         35-55

·         55 and above

PSYCHOGRAPHICS

This is a way of describing an audience by looking at their behavior and personality traits. Psychographics labels a particular type of person and makes an assessment about thierviewing and spending habits.

DIARY ENTRY 3

THURSDAY 15TH NOVEMBER 2012
We pitched our presentation that was on prezi and it was filmed by Jack Hill and was posted on the shared area so we could post it on our blogs. Our presentation was judged and we were all given feedback on the feedback sheet which was also posted on the shared area and it is on my blog.
The feedback given to us was reasonable and we were asked to increase the budget of the film, our original budget was $6million. We have then decided to change the budget to $12million because of the  characters used and the fact that it is a zombie film we need space, costume, make up and a lot of extras.

CIVILIZED PREZI-ENTATION

Untitled Prezi on Prezi

CIVILDEAD FEEDBACKS

The feedback were ok!, not what I expected because I put a lot of hard work and thought to by project and taught I deserved a better star rank but I still take the criticism to heart and now I know what to do to improve by presentation.
overall the feedback was relatively the same and they said that the narrative was not very clear but the idea was good.

Their comment was that the budget income was too low and that we needed to increase the budget because of the type of film we are making and because the people we casted to play the characters are big in the film industry and will demand a big pay.
The cast was good because it will appeal to a variety of audiences.
Overall I think that the film presentation on prezi and the actual pitch in class was good and I worked hard at it.

CIVILDEAD VIDEO PRESENTATION

DIARY ENRY 2

THURSDAY 8TH NOVEMBER 2012
We started working on our presentation for the pitch.
We came up with the mane of the film, "civilized" and the characters of the film. The name of the film was because the film is about post zombie apocalypse and the film follows the lives of zombies and their civilized lives. The name relates to how the zombies live in the society now and how they created their own law and how they now live like civilized people.We also came up with the budget for the film and the different stars to play the parts.

DIARY ENTRY 1

TUESDAY 6TH NOVEMVER, 2012
Leanne Whittaker {media teacher} splits the class into different groups and i was grouped with Alfie Irvring, Elle Meade. the film we were asked to create , as homework was not a good choice to be used so i came up with a different idea for the film, which was about the aftermath of a zombie apocalypse. The film follows the lives of some survivours of a zombie apocalypse as they find a safe haven and they finally find the cure for zombie and head out to try and cure the ones that are dear to them.
We were asked to create an idea for the whole film but we will end up making only the title sequence.

CONTINUITY SEQUENCE

CONTINUITY SEQUENCE

Fex {myself}, Kieran, Lucy and Billy created this continuity sequence, but I edited it.

This sequence consisted of shot reverse shot, match cut action and the use of cinematography.

There were minor problems with filming because of the lack of shooting space and that slowed our production. There was also background noise that couldn’t be edited.

What I learned from filming this sequence was teamwork because we were put into different teams and we had to work together with our teammates for a productive result.

I also learnt story boarding and how to interpret a storyboard. I also learnt the 180-degree rule, which is to establish a side and stay on that side throughout the filming of that scene. I also learnt that sometimes I needed to reshoot a scene for improvement in case something went wrong.

Finally I also learnt how to use final cut pro, although I I’m not perfect at it but I understand the basic requirements.