ART OF TITLE

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

• HAVE YOU EVER TAUGHT OF WHAT MAKES YOU REMEMBER A CERTAIN MOVIE OR TV SHOW? OFCOURSE IT'S THE STORY BIENG TOLD, YOU'LL SAY. BUT WHAT ABOUT MOVIES LIKE GOLDFINGER, SEVEN AND SNATCH? WHAT IS THE FIRST THING THAT COMES TO MIND? WE ARE PRETTY SURE IT'S THIER OPENING TITLE SEQUENCE STICK OUT FOR MANY OF YOU.

• although there are scenes within a movie that makes you interested in the movie, the opening sequence sometimes interprets the movie anf tv series is really about. An example is the opening sequence of the walking dead, true blood and 90210. These sequence give the audience an insight of what the tv seires are about and what to expaect within the show.

• THE SILENCE IS BROKEN:  AS THE MOVIES GREW POPULAR, THIER TITLE EVOLVED. MOVIE PRODUCERS INVESTED A CONSIDERABLE SUMS IN FILM PRODUCTION AND SOMETIMES RESRTED TO FIXING A DOG OF A FILM BY WRITNG THE INTER-TITLES. FOR A TIME, "FILM DOCTOR" RALPH SPENCER (1890-1949) WAS THE HIGHEST PAID TITLE WRITTER IN THE INDUSTRY, EARNING $10,000 A PICTURE FOR HIS ONE-LINER. DURING THE 1920'S AND 30'S EUROPEAN CINEMA WAS DEEPLY INFLUENCED BY MODERNISM, AND ASPECT OF THIS VISUAL SENSIBILITY WERE BROUGHT TO THE US BY FILMMAKERS WHO WERE FLEEING THE NAZIS. MEANWHILE, THE STUDIO SYSTEMS OPERATING IN EUROPE AND HOLLYWOOD ALSO DELIGHTED IN CREATING TITLES THAT FEATURED VERNACULAR GRAPHIC NOVELTIES. AS MUCH AS POSSIBLE, THEY LIKED TO CONVEY THE TONE OF A MOVIE THROUGH THE "DRESSAGE" OF ITS MAIN TITLE. THUS, BLACK LETTER FONTS IN THE OPENING CREDITS WERE USED TO EVOKE HORROR, RIBBON AND FLOWERY LETTERING SUGGESTED LOVE, AND TYPOGRAPHY THAT WOULD HAVE BEEN USED ON "WANTED" POSTERS CONNOTED A WESTERN FLICK. HERE IS A TITLE STILL FROM THE OLDEST SURVIVING FEATURE-LENGHT ANIMATED FILM "THE ADVENTURES OF PRINCE ACHMED" (DIE ABENTEUER DES PRINZEN ACHMED) BY GERMAN ANIMATOR LOTTE REINIGER.

• The use of film title to communicate the genre is similar to the silent film becasue through the name, the film can be understood better and it can be used to foreshaddow the narrative and genre.

• This is a title sequence graphic designer Saul Bass. his style was by using lines and he revolutionized and gave a different meaning to title sequence.