STINCS

SETTING: where and when the film is set

THEMES: mood of the film and what it is really about. Eg, love, jealousy, voyeurism (desire to do something).

ICONOGRAPHY:  something used to identify a genre.

NARRATIVE: what the story is about, and the sequence in which it is being told.

CHARACTERS: protagonist, antagonist (people that play the parts in the film)

STYLE: what the film will look and feel like.

FILM STUDIOS

AIMS: To be able to indicate how films are produced and distributed.
         To research and decide upon the film studio who will produce/distribute your film.

FILM STUDIOS: Universal studio, Paramount, Warner brothers, 20th century fox, Sony,Dream works, Happy Madison, Lake shore, Lions gate, Spy glass, Disney/pixar, MGM, Columbia, Touch stone, New line, Focus, Miramax, Hammer horror.

A film studio is a company that produces and/or distributes motion pictures.
NICHE: A small group of people with a particular shared interest.

SIX MAIN STUDIOS:

• Walt Disney
• Paramount
• Universal
• Warner brothers
• Sony/Columbia
• Fox                           

SYNERGY
 Producer

  Distributor

 Theater

   Customer

The distribution company is in charge of getting the film out to the audience, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA; arranging exhibition outlet globally and DVD/television rights, arranging for prints of the film and marketing, publicity and promotion of the film.

SOUND DESIGN

Aims:

1. to be able to indicate what the three different types of sound design are.
2. to create foley track for the tight sequence that you should have filmed.

SOUND DESIGN
Digetic sound
pleonastic sound non-digetic sound
dialouge
foley
sound effect (sfx)
SOUND EFFECT

• the creation and layering of dialouge, background noise and other sound effect to create a sophisticates aurual environment

SOUND STYLE: Realism
Hyper-realism {adding reverb, echpoing sound}
Unrealism/surealism {contradicts}

THE FOUR MAIN THINGS:
Dialouge track: sound of the characters talkind
Wild track: natural sound that surrounds the environment
Foley track: additional dialougue recording [ADR]
sound track: music track

CODES AND CONVENTIONS!

An opening sequence will contain:

• Detail of cast and crew
• An introduction to the character of character type
• The film title
• Indication of place
• Indication of historical period
• Information regarding mood and tone
• Introduction to signature theme tone
• Information about genre
• Questions that the viewers find intriguing {set up enigma}
• Patterns and types of editing that will be echoed in the remainder of the film.
• Mise-en-scene and cinematography that will be echoed or elaborated uopn later in the film.

KYLE COOPER- created a title sequence for director David Fincher's 1995 film, SEVEN.
This title sequence rejuvenated title design in the movie industry.


SEVEN GENRE  {THRILLER}

• low hey lighing: how he/she cuts up thier hands to remove thier finger prints. Sewing papers up instead of wrting in a book. the blood stain and shading a boy's face of to indicate he is dead. And constructing a meaasage with cut ups [the "God" in "in God we trust"]
• It showa a man in a dark room planning how he is going to murder someone and he cuts of his finger prints so it will be impossible to prove his identity.
• How he is going to kill them, who and when?
• Kyle Copper hides the identity of the villan and it creates enigma in the audience because they want to know who and why he is diong this.
• The shot viewed through the villian's eye helpos the audience relate to the villian and it is dangarous to do that to the audience.

22nd october 2012

BS321 FOUNDATION PORTFOLIO

 The purpose of a title sequence is to introduce you to the genre of film you’re watching.

·         A title sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing concepts visuals and sound.

·         It gives credit to people

·         Tells you who the casts are

PURPOSE OF A TITLE SEQUENCE        

The opening title sequence of a film is that film’s opportunity to make a good first impression on you, the viewer. A well-crafted title sequence introduces the audience to the tone and the theme of the film as well as the cast and crew. It could also create ENIGMA (unanswered questions in the audience’s mind).

Codes and connections

An opening sequence will contain:

Þ     Detail of the cast and crew

Þ     The film title

Þ     An introduction to characters of  character types

Þ     Indication of place

Þ     Indication of historical period

Þ     Information regarding mood and tone

Þ     Information about genre

Þ     Questions that the viewers finds intriguing (set up enigmas)

Þ     Patterns and types of editing that will be echoed in the remainder of the film

Þ     Mise-en-scene and cinematography that will be echoed or elaborated upon later in the film.

KYLE COOPER-created a title sequence for a director named David Finacher’s 1995 film, SEVEN.

This title sequence rejuvenated title design in the film industry.

1st october 2012

 THE TARGET AUDIENCE

Target audience: the people a certain media text is aimed at.

EARLY DEVELOPEMTENT IN AUDIENCE THEORY

Effective analysis-------hypodermic needle theory

·         Developed in 1920’s

·         The first theory to explain how mass audience might react to mass media.

·         The audience is passive: they have no say in the process and accept everything at the fact value.

CULTIVATION THEORY

·         While anyone media text does not have too much effect, years and years of working more violence will make you less sensitive to violence or years and years of watching women being mistreated  in soaps will make you less bothered about it in real life.

·         This theory is very difficult to people

·         There’s no measure on exactly how much of an effect the media has on human behavior

TWO-STEP FLOW MODEL

·         Whatever our experience of the media we will be likely to discuss it with others and if we respect their opinion, the chances are that we will be more likely to be affected by it. 9 the theory calls these people opinion leaders)

·         Considers the audience as “mass”

 ACTIVE AUDIENCE

Different audiences can understand a media message but can have a different response to it. Some people believe and accept the message; others reject it using knowledge from their own experience or can use processes of logic or other rationales to criticize what is being said.

Blumler and Katz 1974 believe that an ACTIVE AUDINCE could CONSUME a media product for reasons below:

Audience theory

Reception analysis:

·         Concentrates on how an audience arrives at the media text

·         Based on the idea that no text has one simple meaning. Suggests that the audience themselves help to create the meaning of the text

·         We decode: this is texts that we encounter in individual ways which may be as a result of our upbringing, the mood we are in, the place we are and all kinds of other factors.

·         Encoding: this is when the texts is produced by an institution and is embedded with that institution’s own values and ideologies (their ideas).

ENCODING AND DECODING:

Þ     Dominant (hegemonic) reading: this reading media producer’s hope will take from the text.

Þ     Negotiated reading: the readers understand the dominant reading but modify it to suit their own values and opinions.

Þ     Oppositional reading: the target audience may understand the dominant reading but chose to reject it.

AN INSTITUTION: this is anybody/organization operating within the media eg Hollywood, BBC, etc.

Ideology is tied to audience, institutions needs to know who their audience is because they will likely have the same values.

IDEOLOGICAL DISCOURSE: HEGEMONIC RULE

·         Education

·         Employment

·         Gender

·         Sexuality

·         Racism

·         Feminism

·         Nationalism/ national identity

·         Youth/age

·         Left wing/ right wing politics

·         Environmentalism

·         Public/personal reality

·         Crime and punishment

17th september 2012

MEDIA STUDIES

Key concept:   audience

·         What pleasures the audiences get from different media and texts.

·         How audiences are targeted

·         Difference between primary and secondary audience.

·         How and why different audiences read texts differently (preferred negotiated, oppositional readings.  The idea of an active audience- uses and gratification)

·         How and why an audience might be positioned.

·         How and why institutions construct an audience.

·         What audience profiling is (demographics and psychographics)

AUDIENCE: is a very important concept throughout media studies. All media texts are made with an audience in mind, i.e. a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience “meets” a media text.

DOES IT HAVE AND AUDIENCE?

Media producers have spent a great deal of time and money finding out who might be interested in their idea.

·         Income bracket/status

·         Gender

·         Location

·         Age

·         Race

THIS IS CALLED DEMOGRAPHICS

Audiences are divided into:

·         Less than 15

·         15-25

·         25-35

·         35-55

·         55 and above

PSYCHOGRAPHICS

This is a way of describing an audience by looking at their behavior and personality traits. Psychographics labels a particular type of person and makes an assessment about thierviewing and spending habits.