ART OF TITLE

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

• HAVE YOU EVER TAUGHT OF WHAT MAKES YOU REMEMBER A CERTAIN MOVIE OR TV SHOW? OFCOURSE IT'S THE STORY BIENG TOLD, YOU'LL SAY. BUT WHAT ABOUT MOVIES LIKE GOLDFINGER, SEVEN AND SNATCH? WHAT IS THE FIRST THING THAT COMES TO MIND? WE ARE PRETTY SURE IT'S THIER OPENING TITLE SEQUENCE STICK OUT FOR MANY OF YOU.

• although there are scenes within a movie that makes you interested in the movie, the opening sequence sometimes interprets the movie anf tv series is really about. An example is the opening sequence of the walking dead, true blood and 90210. These sequence give the audience an insight of what the tv seires are about and what to expaect within the show.

• THE SILENCE IS BROKEN:  AS THE MOVIES GREW POPULAR, THIER TITLE EVOLVED. MOVIE PRODUCERS INVESTED A CONSIDERABLE SUMS IN FILM PRODUCTION AND SOMETIMES RESRTED TO FIXING A DOG OF A FILM BY WRITNG THE INTER-TITLES. FOR A TIME, "FILM DOCTOR" RALPH SPENCER (1890-1949) WAS THE HIGHEST PAID TITLE WRITTER IN THE INDUSTRY, EARNING $10,000 A PICTURE FOR HIS ONE-LINER. DURING THE 1920'S AND 30'S EUROPEAN CINEMA WAS DEEPLY INFLUENCED BY MODERNISM, AND ASPECT OF THIS VISUAL SENSIBILITY WERE BROUGHT TO THE US BY FILMMAKERS WHO WERE FLEEING THE NAZIS. MEANWHILE, THE STUDIO SYSTEMS OPERATING IN EUROPE AND HOLLYWOOD ALSO DELIGHTED IN CREATING TITLES THAT FEATURED VERNACULAR GRAPHIC NOVELTIES. AS MUCH AS POSSIBLE, THEY LIKED TO CONVEY THE TONE OF A MOVIE THROUGH THE "DRESSAGE" OF ITS MAIN TITLE. THUS, BLACK LETTER FONTS IN THE OPENING CREDITS WERE USED TO EVOKE HORROR, RIBBON AND FLOWERY LETTERING SUGGESTED LOVE, AND TYPOGRAPHY THAT WOULD HAVE BEEN USED ON "WANTED" POSTERS CONNOTED A WESTERN FLICK. HERE IS A TITLE STILL FROM THE OLDEST SURVIVING FEATURE-LENGHT ANIMATED FILM "THE ADVENTURES OF PRINCE ACHMED" (DIE ABENTEUER DES PRINZEN ACHMED) BY GERMAN ANIMATOR LOTTE REINIGER.

• The use of film title to communicate the genre is similar to the silent film becasue through the name, the film can be understood better and it can be used to foreshaddow the narrative and genre.

• This is a title sequence graphic designer Saul Bass. his style was by using lines and he revolutionized and gave a different meaning to title sequence.

ANALYSIS ON DAWN OF THE DEAD

In the first scene is peaceful and as the sequence goes it tells a short story of what is happening and gives the audience an incite of what is going to happen throughout the film. The high angle scene where a mass population of people where bowing down (doing the same thing) shows that the population will be doing the same thing and the color shows that it is not going to be a positive thing.

The quick jump cut into the typography and them the typography is like a disgusting blood draw shows that some scenes will not be pleasant and there might be some disgusting scenes.

The black and white(old movie) scene of a woman represents evil and the scene immediately cuts into another scene and the audience are shown a zombie. this is related to the last black and white picture because it creates enigma in the audience and it make the audience kinda of compare the two situations, the ghost like creature and a zombie. the close up scene of the zombie's teeth stays in the audiences mind and they will expect to see more close up scenes in the movies and they will also expect to see a lot of zombie teeth throughout the movie.

As the name of the movie"dawn of the dead" is shown and there is a thunder sound, this creates the atmosphere of danger and that something bad has happened or is about to happen. the name is also written in red which represent blood, this makes the audience expect there to be a lot of guts and blood in this film. The iconography used in this sequence like blood helps the audience to know the genre and what to expect in the actual film.

The editing is very fast pase and this helps to create tension in the audience. As the unknown characters are talking about what is happening, it corresponds to what the audiences are seeing and this is called parallel sound. This helps the audience to understand the film better and know what to expect and help them follow the opening sequence not only from the zombies aspect but also from the humas point of view and helps the audience to know how the humans are feeling and how scared they are.

As the scene cuts into how chaotic the society now is gibes an incite that not many humans will survive.

The song playing interprets how the humans are feeling. It shows a society without authority, a society in chaos and a society that is broken.

ANALYSIS ON ZOMBIELAND

ANALYSIS OF THE OPENING SEQUENCE OF ZOMBIELAND

The beginning was a church bell and that could indicate the end of time because at the church bell rang the next scene was chaos, it could also foreshadow the end of hope and normality, as the sequence continues the audience now sees that it is a zombie apocalypse.

The first scene is in slow motion and it shows the name of the company that produces the film and it is Columbia pictures.  The music is fast pace and drum sound in the music adds effect to the scene and it brings the keeps the audience in an active mood.

The first scene is of a man being thrown of a balcony by a zombie, it is a low angle shot and the man falling shows that this time is up and that he is no longer looked up to and now can easily be destroyed. This foreshadows how humans will be easily killed throughout the movie,  it immediately cuts (dissolves) into a disgusting close up scene where the zombie is throwing up blood and this gives a disgusting feel in the audience, this scene is also in slow motion and this kind of puts the audience in slow motion. It also shows an overview of the city and it corresponds to the music and the slow motion visuals because the cars are still and it shows how the city is no longer normal due to the zombies. It also shows as the zombie is like over the city and it foreshadows that the city is now overrun by zombie. In these first two scenes the genre which is horror has already been established.

This scene is of a woman being chased by a zombie and has a milk shake in her hand, the milk shake could be a representation of what is normal and it being poured out reflects on the fact that nothing is normal again, not even a cup of milk shake. This is a long short and also a low angle and the audience can see the surrounding is empty.

In this scene all the zombies are attacking a man while the other people are running for their lives, the poster the man has says “the end is near” so this reflects on the fact that the human race is being attacked by these zombies.

The background scene looks like an action film and this foreshadows that there will be some action in this film; the number 4 could go against the scene considering it is the 5^th clip in this sequence. The man throws a case filled with money away and this show that that is not essential anymore and that is no longer important. The scene of the wedding is bitter sweet because a wedding is supposed to be happy and this one is unusual because the bride is trying to eat her husband and everyone is staring is surprise and no one is helping him, this shows that it is a “everyman for himself” world now.

The scene of the two men and the stripper, the emotions of the men are shown on their faces and the audiences can plainly see it. In the back is a zombie stripper and she is running after then. This also reflects on how the world has changed because in the normal world, it is the men who chase the strippers not the other way round. In the scene of the “father and son” only the non zombie father and son were chased but the others were not chased, they were chased by other zombie father and sons.

The lighting so far in this sequence is high key and there has not been a lot of close up shots which helps the audience see how surviving humans are running for their lives. This long shot helps the audience understand the gravity of the situation and how chaotic it is for the surviving humans.

The scene where a zombie is chasing a black man shows blaxploitation because it should be the white ma running from the black man and not the other way round.  The use of the prop (gun) in the shooting scene also foreshadows action and the zombie running to the man in the background creates tension because only the audiences know what is happening but the character doesn’t and the audiences know that the character may die.

The ending scene is scene from the eye of the character that is in the car and it brings the audience closer to how the human characters feel, how sacred they are and how destructive the zombies a